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There’s no place like your own

Transforming renters into homeowners within five years with Ireland’s first customer-driven rent-to-own programme.

100

Trusted Partners

From generation rent to the homeowner

Obstacles like high prices and strict mortgage rules deter many people’s homeownership dreams. With Homely, you have a new path to getting on the property ladder hassle-free. We’re here to make owning your own home a reality, even when it might feel like the odds are stacked against you.

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HOW IT WORKS

The rent-to-own basics

Fast, affordable, personalised 

Find your perfect home and we’ll buy it! Rent it for a term ranging between three and five years, with the legal right to purchase at the end. We’ll give you a discount equal to 20% of your monthly payments made over the term when you decide to buy it. If the property value grows, you’ll receive a further discount, and all discounts count towards the deposit you need to qualify for a mortgage. 

WHY CHOOSE US

Your smooth path to homeownership

  • Clear Pathway

    Homely provides you with comprehensive tools to navigate property viewing, bidding, mortgage requirements, and property valuations from beginning to end.

  • Secure Terms

    With Homely, there's no fear of eviction as long as you meet your monthly payments throughout the term. Your tenancy is registered with the Residential Tenancies Board (RTB), ensuring compliance with all governing regulations.

  • Mortgage Ready

    Before purchasing the home at the end of the term, you'll receive notification of purchase price discounts and a detailed payment record demonstrating your ability to repay a mortgage. Homely offers a clear pathway to becoming mortgage-ready.

The numbers speak for themselves

39

...the average age of first-time buyers in 2023, having risen from under 30 since 1997.

15

...years is how long many people are now renting before they can buy.

3

...the pace of house price growth versus average income since 2015.

37

…Ireland’s average rent increase between 2016 and 2022.

128

…the national average property price increase over the past 10 years.

SUCCESS STORIES

See the success stories from our customers.

As a couple we had no chance to buy our first home but with Homely we are able to get on the property ladder!

James M. 📍 Dublin

Sarah P. 📍 Cork

Homely have been amazing every step of the way, I can now dream of owning.

FAQ

Questions & Answers

01. How does Homely work?

Homely enables you to rent your new home today, and buy it later.

Here’s how it works. Say you find a home for sale at €350,000. Homely buys it and rents it to you for up to five years. You pay a one time setup fee of €10,000, and a monthly rent of say €2,000, with small agreed increases each year.

Alongside your rent, you also pay about €500 per month for the right to buy your home at the end of the term.

When the time comes to buy, you’ll unlock two powerful purchase price discounts:

  • Up to 20% of everything you’ve paid monthly and 
  • Up to 20% of the increase in your home’s value over the lease period.

At the end of your programme term, the final purchase price (i.e. the market value) is defined by your mortgage provider’s valuation surveyor, not by us, ensuring everything is fair, transparent and based on true market value at that point in time.

Together, these two discounts could add up to a saving of 8 to 12% off the final valuation, which can effectively count toward your mortgage deposit.

Take a look at how this works now with our easy to use Budget Calculator Tool

02. Why choose Homely?

Homely was created to help people who can afford rent but can’t yet access a mortgage. You will receive secure, long-term tenancy rights, combined with the right to buy your home at the end – and the time and support to get mortgage-ready. You’ll build value through rent discounts, get time to improve your credit, and work with us and our mortgage partners to prepare for ownership.

03. What kinds of homes do Homely buy?

Homely (and our property partners) focus on good-quality homes in well-connected communities across Ireland.

Our typical homes include:

  • 2, 3 and 4-bedroom family houses and duplexes in cities or commuter towns
  • Modern apartments or newly refurbished homes in areas close to schools, transport, and local amenities

We’re currently active in Dublin, Meath, Kildare, Limerick, and Laois, and are expanding nationwide as new development partnerships come online.

If you already have a new or secondhand home in mind, just share it with us – we’ll assess if it fits the Homely model.

What if I don’t want to buy at the end?

That’s completely fine. You can:

  • Walk away at the end of your programme with no penalties
  • Request to extend your tenancy if you’re not quite mortgage-ready
  • Talk to us about moving to another Homely home if your needs change

You can also leave mid-term with standard notice (usually two or three months). We’ll always try to work with you to find a fair solution.

04. Who can apply?

Homely is for people who can afford rent but haven’t been able to get a mortgage yet. Our customers are typically between 22 and 45, earning a stable income, but without a large deposit or family help. You might be an employee, freelancer, or small business owner. What matters is that you can afford monthly rent and want a path to home ownership.

05. How do I apply?

It’s simple. Apply Now here. We’ll review your details, arrange a quick call to explain the process, and guide you through what’s needed. Once approved, we’ll start looking for your Homely home – or work to purchase one you’ve found.

06. How is rent decided?

The rent you pay is simply the market rent for that property, which is registered with the Residential Tenancies Board annually.

07. What if I can’t get a mortgage after five years?

You can leave with no penalties. If you’re close to being mortgage-ready, we can look at extending your lease or exploring other options to help you stay on track.

What people are saying

5.0
Based on 7 reviews
powered by Google
Lucanich Sara
13:32 01 Oct 25
I had such a positive experience working with Richie and his team at OwnHomely! While they couldn’t directly help with my specific request, Richie went above and beyond by recommending another mortgage broker who I’m now closing with. That kind of honesty and genuine care really stood out to me.

Throughout the process, Richie was supportive, responsive, and always made sure I had the information I needed. It’s clear he truly wants the best outcome for his clients, whether it’s through his services or pointing them in the right direction.

Buying a home can feel overwhelming, but Richie made it so much easier and less stressful. I’m really grateful for his help and highly recommend OwnHomely to anyone looking for trustworthy mortgage support!
gillian mc darby
16:10 18 Sep 25
Unfair mortgage rules in Ireland meant that I couldn’t get a mortgage despite being able to afford one, which is so frustrating. Homely and rent-to-own finally offered a solution and kept me updated throughout the challenging process of buying a new build home in Ireland, and I’m happily in my new home.
Mark Nathan
10:09 11 Mar 25
We were struggling to get a mortgage ever since moving to Ireland, despite our good financial position. It felt like we were going to spend the rest of our lives renting. We came across Homely through a referral and it was the best decision we ever made. The team was fast and efficient and despite it being the end of the year, we moved in before Christmas. We could never be more thankful to Andrew & Richie. They supported us through the unknown and were transparent throughout the process. I highly recommend Homely.
Response from the owner 18:24 11 Mar 25
Thank you for sharing, Mark! Andrew, Richie and the entire Homely team appreciate your kind words. We were glad to have been able to settle you in your new home in time for Christmas. Thank you again for recommending Homely!
Audrey Power
11:14 01 Feb 25
Andrew and the Homely team made our recent transaction effortless. They were fast, clear, professional, and fully understanding our particular seller's requirements. Would happily work with them again.
Response from the owner 11:49 03 Feb 25
We truly appreciate your feedback, Audrey! It’s great to hear Andrew and the team made the process easy for you. Clear communication and understanding of our clients’ needs are always our priority. We’d love to work with you again!
Brian Moore
13:12 02 Sep 24
We moved into our new home with Homely in June, and we couldn't be happier! The entire process was smooth and stress-free. They made everything so easy, from the initial application to moving in, and we felt supported every step of the way. As I'm newly self employed, the rent-to-own option has been a game-changer for me, making it possible to start building my business while not wasting money on rent. My wife and I also appreciate the ongoing communication from Homely. They’ve been responsive to all our questions and have made sure that we're settling in comfortably. We'd highly recommend it!
Response from the owner 09:04 04 Sep 24
Thank you so much for your kind words, Brian! We’re thrilled to hear that you and your wife are happy in your new home and that our rent-to-own option has made such a difference for you. It’s wonderful to know that you felt supported throughout the process — that’s exactly what we aim for. We wish you both the very best in your new home!
CME Estate Agents
09:17 16 Aug 24
We recently dealt with Homely in the sale of our client's property in Naas. The sale proceeded promptly and efficiently and we would be happy to deal with Homely in the future.
Response from the owner 09:30 19 Aug 24
Thank you for your kind words! We're thrilled to hear that the sale of your client's property in Naas went smoothly. We appreciate your support and look forward to working with you again!
Rory dooley
14:16 21 Jun 24
We recently had the pleasure of selling a 2-bedroom house in Bray to Homely, and the experience was seamless for both us (as the selling agent) and the seller. The Homely team was professional and responsive throughout the whole process. Their innovative rent-to-buy model offers a fantastic path to ownership, making the process smooth and incredibly efficient for all stakeholders.

We highly recommend Homely to any other Irish estate agent looking for a committed and speedy sale, and indeed to any customers interested in exploring all available paths to homeownership. Andrew and his team's dedication to helping people secure a home in this turbulent market is evident in every step of the process. Thank you, Homely, for a successful transaction. We look forward to many future collaborations in the Wicklow and Dublin areas!
Response from the owner 14:49 21 Jun 24
Thank you so much for your feedback, Rory! We are glad that you had a great experience with us. Couldn’t be more excited about our future collaborations!

Transition from renting to owning with Homely

To start your journey to homeownership, apply below and a member of our team will be in touch.

Transforming renters into homeowners in under five years with our personalised rent-to-own platform.

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